Who Are We? Specialists in all hand made embroidery and all things Military

Gracie Framing & Embroideries was founded in 2001 and has become one of the largest UK suppliers of custom made, hand embroidered military products.


Started by John and Kate Gracie, GFE has grown to become a specialist provider of all types of gold and silver hand embroidered items and our archives of thousands of designs can provide valuable guidance to first-time buyers. 


Additionally we are a wholesale supplier of digitally-printed flags, Mess Dress badges and accoutrements, as well as machine-woven rank slides and tactical recognition flashes.


GFE is a small, family-run business and John and Kate are involved in all aspects of the business on a daily basis.  Our vast experience and high customer service ethic will ensure that you will be entirely satisfied with your purchase.  We are proud of our reputation and the loyalty of our customers - many of whom have been buying from us for many years.


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Our Family Ethos...

By keeping overheads to a minimum and being realistic about the spending power of Regiments and the average soldier, GFE is able to provide products that are of exceptionally high quality while remaining very affordable.